Friday, 7 December 2012

Harness the creativity of your employees in delivering service


Management behaves insanely by devoting its time in micro managing employees. The belief in the corporate corridors of power is that employees who are in middle management and below do not think. They do not use their mental faculties at work. They bring their bodies but do not apply their mind in executing their work and delivering exceptional service to customers. Due to this notion what do management do? They apply policies and procedures that detail how employees should act when they are in contact with customers. This reduces employees to behaving like robots. That is ludicrous.

What is unknown by most senior executives is that their employees are actually respectable decision makers at home. They successfully run their homes; have a beautiful garden they look after where they demonstrate their creativity. Some of them engage in social activities where they hold leadership roles and their input in these circles is sort after. Take the concept of running an extended family and the example of Alfred the Messenger. 

At work everyone looks down upon him and they view him merely as a messenger. No one turns to him for advice on human relations at the workplace.  The intriguing part is the roles that Alfred occupies outside of work. He is the first born in an extended family which gives him leadership of the entire family. No decisions are made in the family without his input and everyone seeks his advice and direction in their family affairs. He sits in the community development committee which spearheads development of his local community. To spice it up he is the chairman of his local burial society. The society is thriving and funeral parlours are looking at partnering them as they see potential in its membership ranks. Alfred can actually add more value to his employer through his creativity, wisdom and insight developed because of his leadership roles outside of his employment. But why is the business not taping into such a resource.

To the business the traditional hierarchy prevails. Senior management believes the low level employees do not have a brain; they cannot contribute to matters that affect them at work. How so wrong! Alfred and his colleagues at work share vital information that can help the company every day. They do it during lunch time in the canteen. The whole business is dissected there and solutions that actual work offered during these sessions. Why are these ideas not harnessed and used in the company? Because management is absent from the canteen! Management does not interact with low level employees. How do expect to gain from the knowledge of your staff if you do not interact with them?

The companies that will win the war on customers are the ones that harness the intellectual capabilities of all of their employees.  They do not merely expect their employees to be obedient but expect them to apply their mental faculties in solving business problems in order to serve customers well. Alfred exists in any business. The next time he brings you coffee, engage him about what you can do to add value to the customer experiences that your company offers. His answer will amaze and thrill you.